23 Nov 2007 "On receiving a paypacket, how good a man feels depends on how much his colleague earns in comparison, scientists say." (BBC)
Not the first study to come up with something like this, but apparently the first that looks directly at reaction in the 'reward centre' of the brain. I can't remember undergrad psychology well enough to know how sceptical to be about this. But anyway, it's not surprising – money has no meaning beyond the one we give it socially, and that social meaning is intuitively very likely to take comparisons into account. It would be interesting to see if the same results would pertain if the reward being given was say, chocolate, or sex. (More detailed report on Medicexchange.com)
Image source: Wikipedia user Genesis12
Earning more makes men's brains light up
Filed under:
economics,
neuroscience,
psychology
~
Bookmark with:
del.icio.us
digg
reddit
facebook
stumble upon

0 comments:
Post a Comment